GfK: Multiple SVoD subscriptions on the rise

For today’s voracious video viewers, accustomed to on-demand access to pretty much anything, one streaming video service simply may not be enough, according to research from market and consumer information source GfK. The firm’s report – Over-the-Top TV 2016: A Complete Video Landscape – has found that 16 per cent of the viewing… http://advanced-television.com/2016/10/13/gfk-multiple-svod-subscriptions-on-rise/   http://www.gfk.com/en-us/insights/press-release/subscribing-to-multiple-streaming-services-rises-over-50-in-3-years-posing-new-challenges-to-video-marketplace/