Ad Blocking: A Growing Audience, but Little Advertiser Panic—Yet

Hard data, as well as strategic moves by industry players and anecdotal evidence, suggest that ad-blocking software use is on the rise. Yet at the moment, at the aggregate level, digital advertising’s status quo appears safe. Agencies, brands and ad networks have been largely insulated from any major disruption of activity so far, according to a new eMarketer report. http://www.emarketer.com/Article/Ad-Blocking-Growing-Audience-Little-Advertiser-PanicmdashYet/1012857?ecid=NL1002