TV operators opt for hybrid OTT as preferred business model

With over-the-top now firmly established within service providers’ pay-TV portfolios, the hybrid OTT model has become the paying platform of choice says research from MPP Global. With flexibility a key differentiator not only in competition with online vide firms but also pay-TV rivals, the hybrid OTT model enables content owners to offer different price packages, ranging from paying on a TVOD (transactional video-on-demand) basis to signing up for a subscription (subscription video-on-demand, SVOD). This means that operators can attract not only those willing to pay on a pay-per-view basis but also those who want unlimited access to all content by purchasing a subscription. Such models have already been deployed by Amazon for its Amazon Instant Video service, as well as by Hulu for its online streaming service in the US. http://www.rapidtvnews.com/2015072939271/tv-operators-opt-for-hybrid-ott-as-preferred-business-model.html#axzz3hsQ6ILl6 http://www.mppglobal.com/news/press-releases/hybrid-ott-emerges-as-top-business-model-for-tv-operators/