Young people still watch television

A study claims to reveal the ‘Truth about Youth’ with regard to video viewing in the United Kingdom. While those aged 16-24 on average watch less television programming than the general population, it still represents the majority of their video viewing, although the year on year decline in television viewing seems significant. The research, based on industry data from 2014, including BARB, comScore and Ofcom, shows that television viewing, across live, playback and the video on demand services of broadcasters, dominates the viewing of all ages. It accounts for over 80% of all viewing across the population. The 16-24 age group has a more varied video diet, with television programming accounting for 65% of their viewing. http://informitv.com/2015/06/18/young-people-still-watch-television/ http://www.thinkbox.tv/research/truth-about-youth-media-and-advertising/research/truth-about-youth-media-and-advertising/