Subscription TV in decline as digital makes gains, says PwC

US subscription TV penetration is expected to fall from 79.5% in 2012 to 76.9% in 2016, thanks in part to over-the-top video services, according to PricewaterhouseCoopers (PwC). PwC’s Global Entertainment and Media Outlook 2015-2019 report says that US internet advertising is expected to continue to “outperform all other entertainment and media segments”, with double-digit gains of 11.1% compound annual growth rate (CAGR) expected. This compares in the US to 3.2% CAGR for TV advertising, 1.2% CAGR for TV subscriptions and 1% CAGR for consumer magazine publishing. Spending on newspaper publishing is expected to “decline moderately” by 2.9%. http://www.digitaltveurope.net/377081/subscription-tv-in-decline-as-digital-makes-gains-says-pwc/ http://press.pwc.com/GLOBAL/News-releases/beyond-digital-empowered-consumers-seek-out-tailored-inspiring-content-experiences-that-transcend-pl/s/2c797b68-9960-43d0-a984-b43897f892f7