Consumer Data Collection Comes at a Cost

Can brands convince consumers to hand over more details in exchange for money? Industry sources find that incentives such as cash rewards and discounts would motivate internet users to share more personal information with brands. However, there’s still little faith in how well companies protect customer data—among both marketers and consumers http://www.emarketer.com/Article/Consumer-Data-Collection-Comes-Cost/1012634?ecid=NL1002