Can Marketing Tech Adoption Catch Up to Data Adoption?
Gathering data is critical for marketers, but in order to act on insights gleaned from all of the information collected, the right tools and skills are necessary. Recent research finds that while marketers are certainly aware of the demand…
Gathering data is critical for marketers, but in order to act on insights gleaned from all of the information collected, the right tools and skills are necessary. Recent research finds that while marketers are certainly aware of the demand for data integration, they’re behind in implementing the technology and training they need to do so. Full Article
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